How Ordinary People Create Extraordinary Products: Merging Strategy, Brand and Innovation.
what people are saying
Excerpts from "The Design of Things to Come"
Chapter 1: The New Breed of Innovator

Chapter 2: Pragmatic Innovation
                - The New mandate

Chapter 3: The Art and Science of Business

Chapter 4: Identifying Today's Trends
                   for Tomorrow's Innovations

Chapter 5: Design for Desire
                - The New Product Prescription

Chapter 6: The Powers of Stakeholders
                - People Fueling Innovation

Chapter 7: B-to-B Innovation
                - The New Frontier of Fantasy

Chapter 8: Making Decisions for Profit
                - Success Emerging from Chaos

Chapter 9: A Process for Product Innovation

Chapter 10: Creating a Blanket of IP to Protect
                    Your Brand from the Elements

Chapter 11: To Hire Consultants or Build Internally
                  - That is the Question

Epilogue: The Powers of Innovation
              - The New Economy of Opportunity

Chapter 6: The Powers of Stakeholders – People Fueling Innovation
“Powers of 10 was produced for IBM in 1977 for internal presentation to highlight the possibilities of metric scaling. The film is an 8 minute 47 second summary of the known universe, from the smallest particle to the largest view of the galaxies, looking at what happens every time you magnify or reduce the same view by a power of ten. The film begins with an image of a couple resting in Soldiers Field in Chicago after having a picnic. The camera zooms back, every 10 seconds, increasing the view of the scene by an order of magnitude. First the image is of the couple, then the football field, then a section of Chicago, then a section of the Great Lakes, and the country, globe, solar system. Eventually the earth is viewed from the distance of a light year, and the camera view continues outward through clusters of galaxies until, at 1024 power, the movie stops, showing a macro cosmic view of the known universe.

From the known universe the camera begins to quickly zoom back down through each power until the hand resting on the stomach of the man at the picnic is seen, the movie slows and every 10 seconds the field of view decreases by a power of 10. First one views the skin on the hand, then the inner layer of cells, on down to molecules of neutrons and protons, and finally down to 10-16, the smallest known particle in the universe at that time, the nucleus of an atom of a cell on the hand of the man at the picnic.”