FROM MARKS TO TRADEMARKS The structure of the class will proceed historically from antiquity to today with mini presentations of mark categories that will provide a grounding for each student who will research and explore a particular category, understanding their historical role and projecting their presence, into contemporary culture. Each student will share their research work with the rest of their peers during each of the class sessions for discussion and feedback. This will help build many connections between subject areas as well as enrich the entire subject of marks. Each student will produce a (written & designed) project, with visuals, that demonstrates their work. The class will conclude with each student giving a mini presentation of their project. Every student is expected to be a proactive member of the class, contributing to the discussions and content. If time permits, guest experts will be invited to contribute. Goal: To gain an understanding of the significant historical path from the earliest mark making to the role of trademarks in communication design and contemporary society. Class limit: 10
