Prerequisite: 90-757 Principles of Arts Marketing A study of marketing principles as they relate to building, maintaining and developing audiences for performing and visual arts organizations. In addition, the course will 1) present an overview of past and current arts marketing strategies, 2) dissect various marketing campaigns, and 3) introduce the students to practical arts marketing applications, including direct mail, public relations, telemarketing, point of purchase, group sales, media relations, and other successful marketing tools. Students also will be introduced to desk-top publishing and its use in preparing printed material.
