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85-777 Attitudes and Persuasion

Special permission:Yes
Cross-listed:85-377 , 88-377
Related URLs:

This advanced undergraduate course will focus on the topic of attitude change and how various persuasive techniques are used to shape human response. The dynamics of propaganda and what makes the techniques effective on social and consumer decisions will be addressed. The primary goals of the course are to 1) understand the dynamics of attitude change; 2) explore the mechanism by which attitude change techniques operate and 3) examine relevant theories and research in persuasion. Examples of topics covered include the origins of attitudes, how attitudes influence judgments, social power and attitude change, and how individual decisions are influenced by the mass media. Classic and contemporary research in the area of persuasion will be examined in the form of course readings and assignments.

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Rank for this semester:#1187
Rank in this department:#30

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  Spring 2005 times

Sec Time Day Instructor Location  
A 1:30 - 2:50 pm M Boyd DH 2122 Add course to my schedule
W Boyd DH 2122

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