"If you're primed to create extraordinary products, read this superb book and learn how to design offerings with the experiential elements customers desire today."

How Ordinary People Create Extraordinary Products: Merging Strategy, Brand and Innovation.

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Bruce Nussbaum Editorial Page Editor Business Week Bob Lutz General Motors Vice Chairman Product Development and Chairman GM North America Gianfranco Zaccai President and CEO CONTINUUM B. Joseph Pine II Author, Mass Customization and Co-Author The Experience Economy