"... With perspectives from the worlds of engineering, design, and marketing, The Design of Things to Come breaks the process of product development down into understandable pieces ..." "A product's design is what forges an immediate, emotional connection to the consumer. For better or for worse, from automobiles to toasters, a product's design is a commentary on the degree of quality and performance contained therein. The authors clearly understand that true innovation is innovation that adds value for the consumer, and they cohesively illustrate how to express that innovation in design. With perspectives from the worlds of engineering, design, and marketing, The Design of Things to Come breaks the process of product development down into understandable pieces from all angles. Perhaps, most importantly, it's a great read."

How Ordinary People Create Extraordinary Products: Merging Strategy, Brand and Innovation.

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Bruce Nussbaum Editorial Page Editor Business Week Bob Lutz General Motors Vice Chairman Product Development and Chairman GM North America Gianfranco Zaccai President and CEO CONTINUUM B. Joseph Pine II Author, Mass Customization and Co-Author The Experience Economy