Vino

Design Based on Persona

The design for our personalized Vino site began with our Persona.

Meet Brian:

"Brian, restaurant owner and head chef "

His restaurant specializes in Northern Italian Regional Cuisine.

He would like a service that would provide him a way of not only planning his menu, but allow him to learn more about wine (sort of like a tutorial).  He wants to learn and he would also like to increase his knowledge, build up his expertise, while getting it right in the interim.  His clients are very sophisticated customers (politicians, worldly, transients who are in town and eat out ALL the time) and he is trying to break into a market.  Although he has culinary school and experience, he is not an expert wine person, but wants to know more.

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