from iNPD class
integrated New Product Development course
The iNPD course has evolved over more than a decade into one of the foremost
courses on new product development. The course is co-taught by faculty
from the School of Design, Engineering, and the Business School (GSIA).
Teams of senior level and graduate students from all three disciplines
create new consumer products that connect to user lifestyles.
The goal of the class is two fold:
must develop new products
must learn to use a process, a series of ideas and methods
that foster interdisciplinary
invention and refinement.
The course is divided into four phases. In a fifteen week period of time
the teams identify opportunities for new consumer products by identifying
experiences that can be improved by a new product concept (Phase I),
then research the experience and gain an in-depth understanding of the
behavioral dynamics stated as "actionable insights" (Phase II).
These insights are then used as a basis for developing concepts that are
then tested by consumers and experts (Phase III). The best identified
product attributes are then integrated into a final concept (Phase
IV). The final product concept is illustrated through a working prototype
with a complete description of components and cost projection for manufacture,
a visual prototype with material and manufacturing specifications, and
a market plan defining the scope of market, roll out program and cost
to profit projection. Throughout the process feedback from users and stakeholders
drives the design process. The goal is to create a product that will be
perceived as useful, useable, and desirable to the end user.
Many of the products created in the class are patentable with a clear
opportunity for success in the marketplace. In a recent course sponsored
by Ford Motor Company, 3 of 6 projects were patented by Ford.