76-879 Marketing, Public Relations, and Corporate Communications

Units: 9.0 Department: English Cross-listed: 76-479 Related URLs: http://hss.cmu.edu/HTML/departments/engl Effective marketing and communication are essential to the success of businesses, non-profit agencies, academic institutions, public interest groups, and other groups of people that have a shared purpose and identity to promote. This course explores problems and solutions that apply to marketing and communication in corporate settings, where professional communicators manage relationships with a wide variety of constituencies: customers, investors, news agencies, employees, local communities, and local, regional, and national government agencies. To succeed, communicators must be able to develop creative and effective strategies for advancing organizational objectives, think and act quickly in high-pressure situations, and write clearly and persuasively as advocates for the organizations they serve. This course, taught by the manager of communications at the Carnegie Mellon Software Engineering Institute, will help you develop the written and oral communication skills to handle the wide variety of tasks demanded of a professional communicator in a corporation. You will learn how to plan and develop a coherent approach for all of an organizations communications as well as effective marketing tactics for achieving business objectives. Topics covered will include corporate branding, messaging, and positioning; crisis communication; public, media, government, community, and investor relations; internal employee communication; Web publishing and corporate Web sites; annual reports; measurement and evaluation of communication effectiveness; knowledge management; and customer relationship management.

Popularity index Rank for this semester: #1448 Rank in this department: #76

Spring 2005 times

Sec	Time	Day	Instructor	Location
A	4:30 - 5:50 pm	T	Pollak	BH 231B
		R	Pollak	BH 231B