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95-732 Ecommerce Marketing


Units:6.0
Department:Information Systems Mng.
Related URLs:http://www.mism.cmu.edu/go.asp?catalog

The course will be centered on classroom discussions of readings of very current materials including the textbook, periodical literature, and material printed on the Web. There may be guest lecturers selected from the Internet marketing community. Short analysis papers and a term paper will be required throughout the course. The short analysis papers will develop a critique, hypothesis, or position on subjects from assigned readings or on class discussion questions. The term paper would cover subjects like: - the impact of eCommerce on principles or concepts of classicalbmarketing - analysis and/or criticism of particular electronic marketing techniques - proposals for electronic marketing campaigns for real or hypothetical products or services - proposals for applying technology to the improvement of particular marketing functions that we cover - feasibility and credibility analyses of case studies in the textbook, with examples, if any, from current practice The emphasis is on insightful analysis of pertinent source materials and effective presentation of one's analyses and conclusions.

  Popularity index
Rank for this semester:#414
Rank in this department:#22

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95-730 Electronic Commerce
95-857 Incident Response
95-733 Internet Technologies
95-704 Advanced Database Management

  Spring 2005 times

Sec Time Day Instructor Location  
A3 1:30 - 2:50 pm T Smith HBH 1004 Add course to my schedule
R Smith HBH 1004



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