The Carnegie Pulseabout the carnegie pulse | advertise | contact | subscriptions | join 
newsart & cultureopinionseventscourse schedule

My schedule
Most popular
View departments
View locations
View times

Find course by title:


76-238 Introduction to Media Studies

Related URLs:

The terms mass culture and mass media are historically new, being a little over 100 years old, yet much has been written about them. This class will begin by seeking to understand the words "media" and culture. What does the addition of mass to these terms signify? Beginning with these deceptively basic questions, this course will serve as a theoretical and historical introduction to the study of commercial forms of mass media, and provide students with a framework for analyzing the media that surround us. To this end, we will focus primarily on the case of advertising, as it is a body of texts that has exploited all forms of media. Though advertising can be understood as constituting its own medium, it is believed that looking at advertisements that span different types of media will allow us to hone our analytical skills while understanding its historical development. This course will begin by introducing some core concepts and debates central to critical analysis of mass media, that focus on questions of types of media, production, consumption, communication, audience, and message(s).This will become the language for our analysis of the historical development of commercial mass media, and give us a vocabulary with which to approach the study of varying forms of media. We will examine a variety of historians and theorists some of whom argue that mass culture manipulates the masses, others who argue that advertising and consumer culture is the equivalent of "social realism" for capitalist culture, and others still who argue that advertising and mass culture creates its own oppositional subcultures.

  Popularity index
Rank for this semester:#0
Rank in this department:#0

  Students also scheduled
24-261 Statics
24-221 Thermodynamics I
09-105 Introduction to Modern Chemistry I
76-375 Magazine Writing
21-260 Differential Equations
76-355 The Rhetoric of Making a Difference
76-265 Survey of Forms: Poetry
76-480 Document Design
85-221 Principles of Child Development
76-239 Introduction to Film Studies

  Spring 2005 times

No sections available for semester Spring 2005.

talkback to the pulse
No comments about this course have been posted, yet. Be the first to post!
Share your opinion on this course with other Pulse readers. Login below or register to begin posting.

Email address:

  (c) Copyright 2004 The Carnegie Pulse, Carnegie Mellon's first exclusively online student-run news source. campus mirror | RSS