The course examines the concepts, principles, and ethics essential to the public relations profession. It discusses the diverse areas of public relations, from publicity and special events management to lobbying and fund raising. Through case studies, students learn how to solve problems using time-tested public relations strategies. The course also examines the elements of successful publicity. Students learn the tools of publicity, including pitch letters, news releases, and tip sheets. They also learn the basics of news writing, how to identify a news angle and how to write about it. Writing is an essential part of this course and students are evaluated, in part, on their written work.
