70-194 Publishing Management in the Information Age

Units: 9.0 Department: Business Administration Related URLs: http://www.gsia.cmu.edu/ The digital era is transforming the publishing industry. This course addresses the opportunities brought about by digital technologies on both print and electronic publishing. The course focuses on the management of intellectual property, publishing process, career opportunities, and publishing e-commerce. Lectures, guest speakers, field trips, and student business simulations help to integrate learning. Although the book publishing model is the focal point, this course presents management principles that are applicable to all graphic media.

Popularity index Rank for this semester: #397 Rank in this department: #23   Students also scheduled 70-122 Introduction to Accounting 15-415 Database Applications 98-048 Student Taught Courses (StuCo): LaT... 51-308 Digital Imaging 80-180 The Nature of Language 15-212 Principles of Programming 98-038 Student Taught Courses (StuCo): Int... 79-201 Introduction to Anthropology 79-204 20th Century America 27-100 Engineering the Materials of the Fu...

Spring 2005 times

Sec	Time	Day	Instructor	Location
A	6:30 - 9:20 pm	T	Oresick	SH 212