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70-194 Publishing Management in the Information Age

Department:Business Administration
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The digital era is transforming the publishing industry. This course addresses the opportunities brought about by digital technologies on both print and electronic publishing. The course focuses on the management of intellectual property, publishing process, career opportunities, and publishing e-commerce. Lectures, guest speakers, field trips, and student business simulations help to integrate learning. Although the book publishing model is the focal point, this course presents management principles that are applicable to all graphic media.

  Popularity index
Rank for this semester:#397
Rank in this department:#23

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  Spring 2005 times

Sec Time Day Instructor Location  
A 6:30 - 9:20 pm T Oresick SH 212 Add course to my schedule

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