A follow-on to Electronic Commerce (95-730), this class will examine the ways in which a variety of organizations - government, non-profit, and for-profit - have used electronic commerce to achieve organizational goals. The class will be structured around a number of key questions that organizations must be able to answer. Who are the customers? How can e-commerce be used to deliver a particular good or service? Inter-organizational politics can make adoption of e-commerce difficult in some settings. How can barriers to adoption be broken down? To answer these questions, we will examine a wide variety of examples to see what strategies have been successful in the past and what strategies will be likely to succeed in the future. The class will be discussion based with short weekly writing assignments. For the final project, small groups will create an e-commerce plan for a government, non-profit, or for-profit organization.
