VINO

There were many problems that surfaced when we conducted our user research. Based on the feedback that we received from the stages of our research findings and design exploration, we chose to implement the site for the chef/restaurant owner role instead of that of the wine shopper for the following reasons:

Wine Shopper

• price
• occasion
• people
• food pairing
• taste
• personal preference
• mood

Restaurant Owner:

Restaurant Owner

• Additional pressures of running a successful business
• customer preference
• competition
• trust & privacy
• branding
• community trends
• larger quantity
• Inventory management
• distributor

With the goal being a personalized design, we used our findings from the research, and the directed storytelling as motivation to determine that the scenario of chef/restaurant owner had much richer content to define a better user experience. Many of our initial design decisions are based on the feedback we received from actual user experience as well as the observations and comments made during our presentation findings.