Morpheus: Microsoft is our enemy, Firefox, but when you're on the 
internet, you look around. What do you see? Business men, teachers, 
lawyers, carpenters. The very people we are trying to save. But until we 
do, these people are still IE users. You have to understand, most of these 
people are not ready to switch to a browser that doesn't come included on 
their desktop when they bring their computers home from Best Buy and pop 
in the "2000 Free Hours!" AOL CD. And many of them are so inert, so 
hopelessly dependent on Microsoft that they will fight to protect it. Were 
you listening to me Firefox, or were you looking at the woman surfing the 
hot lesbo porn?

Firefox: I was...

Morpheus: Look again.

Woman has turned into Bill Gates, introducing new "standard" to break 
non-IE browsers.

Morpheus: Freeze it!

Firefox: What is it?

Morpheus: IE-only standards. That means that anyone we haven't converted 
over is potential audience for crappy sites who only QA against IE. On the 
internet, you see this everywhere. We have survived by being 
standards-based, by working to be compatible. But these false "standards" 
are the gatekeepers.

Firefox: Whoa.

Morpheus: I won't lie to you, Firefox. Every single company or product 
that has stood their ground, everyone who was fought Microsoft has been 
crushed or aquired. But where they have failed, you will succeed.

Firefox: Why?

Morpheus: I saw Microsoft crush Netscape's market share. Men have come up 
with fantastic innovations only to find them incompatible or MS copies 
already included in the next version of Windows. Yet their programs are 
still based on factory-style programming and decisions made by 
pointy-hairs. Because of that, they will never be as secure or as 
functional as you can be.

Firefox: What are you trying to tell me, that I can block pop-ups?

Morpheus: I'm trying to tell you that when you're ready, you won't have to.