Themes
  • Information age & Knowledge Economy
  • IT & Competitive Advantage
  • IT & Business Intelligence
  • IT Strategies for New Economy
  • Systems Development
  • Business driven Technology
  • IT Security
  • IT Strategy
  • Emerging Trends & Technology
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Home : In the Classroom
Discussion Day 1

Articles:

Customer Intimacy & Other Value Disciplines (Harvard Business Review) 1993

Case Study:

Digiland Mall.com  (e-business, IT infrastructure, IT architecture, IT-business relationships)

E-business at Delta Air Lines: Extracting Value from a Multi-Faceted Approach (e-business,    IT infrastructure, IT architecture, IT-business relationships)

Questions

1) Based on the article "Consumer Intimacy & Other Value Disciplines" explain how value is generated from IT investment at Delta Air Lines & Digiland Mall.com.

2) Explain the different initiatives that Delta Airlines or Digiland mall have undertaken.

3) Is it possible for either of the companies to achieve the goals without use of information technology? Why/Why not?