•Content producers can
create and edit video at
very low costs
•Content producers can
distribute content at close to
zero cost through online video platforms
•Consumers now have
the bandwidth and computing
power at home to be able to consume
online video
–Estimated 400 million broadband users world-wide by 2010 (IDC)
•Online video platforms
providing free hosting and
access have been made possible by
low storage and bandwidth costs
•