Francisco Cisternas Vera

  Marketing PhD Student – Carnegie Mellon University

 

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Curriculum Vitae

Research Interest

Job Market Paper

Work in Progress

Awards and Honors

Other Publications

Teaching Experience

 

 

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Contact:

    E-mail: fcisternas@cmu.edu 

    Phone: +1 412 251-2154

Address:

    Tepper School of Business

    Carnegie Mellon University

    5000 Forbes Avenue, Pittsburgh, PA.

    Office: 261, Posner Hall

Education:

·         Ph.D. in Marketing, Tepper School of Business,

Carnegie Mellon University (expected 2017)

·         M.Sc. in Marketing, , Tepper School of Business,

Carnegie Mellon University (2013)

·         M.Sc. in Operations Management, Engineering School,

University of Chile (2006)

·         B.S. in Industrial Engineering, Engineering School,

University of Chile (2006)

 

 

Curriculum Vitae

 

About

Interested in analyzing the effects of new technologies on the interaction between consumers and companies. My research combines elements quantitative marketing and operations management.

 

 

Research Interests

o   Mobile and Online Marketing

o   Multi-Channel Management

o   Demand Optimization

o   Sports Marketing

o   Health Marketing

 

 

Job Market Paper

“Reshaping Bank Branch Networks due to Mobile Banking,” with A. Montgomery and W. Van Hoeve – [Abstract]

 

 

Work In Progress

    • “Influencing product competition through shelf design,” with A. Montgomery and T. Derdenger [Abstract]
    • “Optimizing a Bank Branch Network in the Presence of Mobile Banking,” with A. Montgomery and W. Van Hoeve – [Abstract]
    • “Using elimination by aspect theory to model consumer search in product display to optimize product blocking for traditional and online retailers,” with C. Morewedge  - [Abstract]

 

 

Awards and Honors

    • PNC Center for Financial Services Innovation Research Grant 2015-2016— awarded funding during one year for the completion of a project that will give recommendations about branch network adaptation in the presence of mobile banking
    • The Dipankar and Sharmila Chakravarti Fellowship—awarded every year to a Tepper School PhD student in recognition of outstanding contributions to research in the field of Marketing
    • PNC Center for Financial Services Innovation Research Grant 2014-2015— awarded funding during one year for the completion of a project that will give recommendations about optimizing the branch network design
    • William Larimer Mellon Fellowship Award, Carnegie Mellon University—in recognition of past academic achievements and doctoral work potential
    • Outstanding Student Performance Award (top 5% of more than 4,000 students), School of Engineering, University of Chile

 

 

Other Publications

 

 

Teaching Experience

Graduate level

                  Business Intelligence*

                  Applications of Data Mining in Industry

Undergraduate level

                  Principles of Marketing* - Evaluation Report

                  Engineering of Marketing

                  Data Mining

                  Optimization*

                  Contemporary Physics

Executive Programs

                  Use of SAS in Data Mining*

            (* as independent instructor)

            Note: Courses and Seminars taught at United States, Chile, Peru and Panama

     

Teaching Experience

 

Probability and Statistics

 

 

Econometrics

Business Intelligence*

Industrial Economy

Project Evaluation

Physics Laboratory

 

Business Intelligence*

 

 

 

 

 

© 2016 Francisco Cisternas Vera