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Francisco Cisternas Vera

  Marketing PhD Student – Carnegie Mellon University

 

 

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Curriculum Vitae

Research Interest

Job Market Paper

Working in Progress

Awards and Honors

Other Publications

Teaching Experience

 

 

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Contact:

    E-mail: fcisternas@cmu.edu 

    Phone: 412 251-2154

 

Address:

    Tepper School of Business

    Carnegie Mellon University

    5000 Forbes Avenue, Pittsburgh, PA.

    Office: 261, Posner Hall

Education:

·         Ph.D. in Marketing, Tepper School of Business,

Carnegie Mellon University (expected 2016)

·         M.Sc. in Marketing, , Tepper School of Business,

Carnegie Mellon University (2013)

·         M.Sc. in Operations Management, Engineering School,

University of Chile (2006)

·         B.S. in Industrial Engineering, Engineering School,

University of Chile (2006)

 

 

Curriculum Vitae

 

About:

Interested in analyzing the effects of new technologies on the interaction between consumers and companies. My research combines elements quantitative marketing and operations management.

 

 

Research Interests:

o   Mobile and Online Marketing

o   Multi-Channel Management

o   Demand Optimization

o   Sports Marketing

o   Health Marketing

 

 

Job Market Paper:

“Reshaping Bank Branch Networks due to Mobile Banking,” with A. Montgomery and W. Van Hoeve - Abstract

 

Work In Progress:

o    “Influencing product competition through shelf design,” with A. Montgomery and T. Derdenger Abstract

    • “Optimizing a Bank Branch Network in the Presence of Mobile Banking,” with A. Montgomery and W. Van Hoeve - Abstract
    • “Using elimination by aspect theory to model consumer search in product display to optimize product blocking for traditional and online retailers,” with C. Morewedge  - Abstract

Awards and Honors:                                                                                                       

    • The Dipankar and Sharmila Chakravarti Fellowship—awarded every year to a Tepper School PhD student in recognition of outstanding contributions to research in the field of Marketing
    • PNC Center for Financial Services Innovation Research Grant 2014-2015—PNC awarded financial support and data commitment during one year for the completion of a project that will give recommendations about branch network adaptation in the presence of mobile banking
    • William Larimer Mellon Fellowship Award, Carnegie Mellon University ($82,500 per year during 4 years)—in recognition of past academic achievements and doctoral work potential
    • Outstanding Student Performance Award (top 5% of more than 4,000 students), School of Engineering, University of Chile.

Other Publications:

Teaching Experience:

 

Graduate level

          Business Intelligence*                                                      Probability and Statistics

          Applications of Data Mining in Industry

Undergraduate level

          Principles of Marketing* - Evaluation Report                Econometrics

          Engineering of Marketing                                                             Business Intelligence*

          Data Mining                                                                       Industrial Economy

          Optimization*                                                                    Project Evaluation

          Contemporary Physics                                                      Physics Laboratory

Executive Programs

          Use of SAS in Data Mining*                                             Business Intelligence*

(* as independent instructor)

 

 

 

 

 

 

 

© 2016 Francisco Cisternas Vera