Poets&Quants | Carnegie Mellon University's Tepper School of Business Part-Time Online Hybrid MBA Program





  Technology Strategy &
  Product Management




Reasearch Interests:
Quantitative Marketing:
Technology and Sports Markets

"Data Policy and Chioces in Platforms" with H. Bhargava, O. Rubel, E. Altman, R. Arora, J. Boehnke, K. Daniels, B. Kirschner, D. LaFramboise, P. Loupos, G. Parker, and A. Pattabhiramaiah, Marketing Letters, Vol 31, December 2020, pp 323-334

"Estimating Dynamic Discrete Choice Models with Aggregate Data:  Properties of the Inclusive Value Approximation" with Vineet Kumar, Quantitative Marketing and Economics Vol. 17,
No. 4, December 2019, pp 359-384
(Lead Article)

"Linear Estimation of Aggregate Dynamic Discrete Demand for Durable Goods: Overcoming the Curse of Dimensionality" with Cheng Chou and Vineet Kumar, Marketing Science Vol. 38,
No. 5, September-October 2019, pp 888-909      
Online Appendix

"An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons" with Xiao Liu and Baohung Sun, Marketing Science Vol. 37, No. 4, July-August 2018, pp 507-684

"Examining the Impact of Celebrity Endorsements Across Consumer Segments: An Empirical Study of Tiger Woods' Endorsement Effect on Golf EquipmentMarketing Letters, Vol. 29, No. 2, June 2018, pp. 123-136 

"Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior" with Vithala R. Rao, Gary Russell, Hemant Bhargava, Alan Cooke, Hwang Kim, Nanda Kumar, Irwin Levin, Yu Ma, Nitin Mehta, John Pracejus, and R. Venkatesh., Customer Needs and Solutions, Vol. 5, No1-2, March 2018, pp. 107-120

"Firms' Strategic Leverage of Unplanned Advertising: An Analysis in the Context of Celebrity Endorsements" with Hui Li and Kannan Srinivasan, Journal of Marketing Research, Vol. 55, No. 1, February 2018, pp. 14-34

"Technological Tying and the Intensity of Price Competition: Empirical Analysis of the Video Game Industry" Quantitative Marketing and Economics, Vol. 12, No. 2, June 2014, pp. 127-165 (Lead Article)

"The Dynamic Effects of Bundling as a Product Strategy," with Vineet Kumar 
Marketing Science, Vol. 32, No. 6, November–December 2013, pp. 827–859  (Lead Article)

"Mixed Bundling in Two-Sided Markets in the Presence of Installed Base Effects," with Yong Chao Management Science, Vol 59, No.8, August 2013, pp.1904-1926                       

"The Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls,"
with Kevin Chung and Kannan Srinivasan, Marketing Science,  
Vol. 32, No. 2, March–April 2013, pp. 271–293

Research Paper(s) in Progress:
"Discrete Choice Demand Estimation Leveraging Overlapping of Consumers: Estimating the Informative and Prestige Effects of Celebrity Endorsements" with Cheng Chou

"Funding of Innovative Products: The Impact of Non-Pecuniary Income on Choice" with Kannan Srinivasan 

"Influencing Product Competition through Shelf Design" with Francisco Cisternas, Wee Chaimanowong, and Alan Montgomery

"A Stochastic, Dynamic Model for Optimizing Home Video Release" with Franco Berbeglia and Sridhar Tayur

Strategic Implications of Binge Consumption for Entertainment Goods: an Analysis of AVOD Services" with Franco Berbeglia, Kannan Srinivasan, and Joseph Xu