MNO · Managing Networks & Organizations

Where You Seed It

The same idea, the same 100 people, the same ties. Seed it in the center and it hits critical mass fast. Seed it on the edge and it crawls. In simple contagion everyone eventually adopts, so seed placement decides the speed.

Period
0
Adopted
1%
Central seed
Click any node to seed the contagion there

Seed strategy

Who starts with the idea. Ten seeds, placed by network position.

Adoption curve

Central Random Peripheral

Network layout, seed positions, and adoption sequence recovered from 2026_NetworkChange.pptx · 100 nodes · 241 ties · simple contagion (independent cascade)