Course Details
Course Description A follow-on to Electronic Commerce (90-742), this class will examine the ways in which a variety of organizations - government, non-profit, and for-profit - have used electronic commerce to achieve organizational goals. The class will be structured around a number of key questions that organizations must be able to answer. Who are the customers?  How can customers be attracted to the organization's web site?  Once the customer is there, what type of value added does the organization offer the customer?  How does the organization transform a one-shot customer into a repeat customer?  To answer these questions, we will examine a wide variety of examples to see what strategies have been successful in the past and what strategies will be likely to succeed in the future.

Grading Scheme
Class Participation The class participation component of  grade will be based on your participation in class generally (15 per cent) and your participation in class hypermail archive (10 per cent). Participation in the class as a whole will consist of your remarks two forums:  the physical classroom and the class hypermail archive.

Course Policies


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