A Few Final Words
Introduction

Finding Financial Information

Preparing the Financial Statements

Cost Drivers
Pricing
Gross Profit Margin
Sales and Marketing
Operational Expenses

A Few Final Words



Phew! If you’ve gotten this far, chances are that you’re now most of the way through preparing your VOSG II.

Now that you can see the relationship between revenue and costs, you can determine how much capital you will need each step of the way to maintain positive cash flow. Last, but not least, in your income and cash flow statements, you should include the amount and timing of cash investments into your company, if applicable.

A few final words: PREPARE THE GRAPHS LAST, and RESIST ANY URGE TO TINKER WITH THE NUMBERS YOU CHOOSE TO MAKE THE IDEA LOOK BETTER.

Such tinkering can be tempting, especially if one sees a huge valley of negative revenues before the business starts to break even, or if the business doesn’t seem to generate enough cash. That’s okay. Keep in mind that this is a Venture Opportunity STUDY Guide; the benefit of conducting a study from an objective viewpoint before starting the real thing is precisely that you can walk away from the idea if it isn’t a license to print money, and everyone will still feel good about it. And if it still looks like a license to print money even after you pinch yourself a few times, you'll know and be able to show that it's an idea worth pursuing :)

If you have any questions about your individual project, about preparing the VOSG II in more detail, or have comments about the VOSG II guide, feel free to reach me by e-mail at lab@andrew.cmu.edu.
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