.: Validate Concept :.

After generating list of user needs we decided to concentrate on three major themes:
sharing, identity, and experience

We took these user needs farther and developed a scenarios which we gave to our focus groups who would take the scenarios and tell us how they would use the mp3 players if they were to create their own. Our focus groups wanted mp3 player that was simple and does its function well they also wanted something that's discreet enough that they can listen to music during class. Other things that they suggested was that they didn't have to go through much to play a music and they also liked the idea of sharing with their friends and they told us that mood plays great part in which music they listen to.

click here for process work