Ph.D. in Marketing (May 2011), Carnegie Mellon University
M.S. in Industrial Administration (marketing), Carnegie Mellon University
B.A. in Comparative Literature (honors), Nanjing University, China

Judgment and decision-making; Conservation and consumption; Psychology of abundance

PUBLICATIONS

The Double-edged Sword of Signaling Effectiveness: When Salient Cues Curb Post-purchase Consumption.
With Darron Billeter and J. Jeffrey Inman. Forthcoming. Journal of Marketing Research.

When Tradeoffs Matter: The Effect of Choice Construal on Context Effects (2011).
With Uzma Khan and Ajay Kalra. Journal of Marketing Research, 48(1), 62-71.

SELECTED WORKING PAPERS & WORK IN PROGRESS

Incidental Resource Cues and Conservation in Consumption. With Ajay Kalra.

Why Social Standards Potently Impact Hedonic Value. With Carey Morewedge.

The Beauty Penalty: Attractive People are Discriminated against for Analytical Tasks. With Joachim Vosgerau and Uri Simonsohn.

Atypical Memories and Future Consumption. With Carey Morewedge.

Abundance Psychology and Creativity. With Ravi Mehta.

Hunger and Conservation. With Joachim Vosgerau and Darron Billeter.

Color and Resource Acquisition. With Juliet Zhu.

Resource Abundance and Variety Seeking. With Rebecca Ratner.

CONFERENCE TALKS (* = presenter)

Mehta Ravi* and Meng Zhu (2012), “Are People of Plenty Less Creative: Abundance Psychology and Creativity,” Society of Consumer Psychology Conference, Las Vegas, NV.

Zhu, Meng* and Ajay Kalra (2011), “Incidental Resource Cues and Conservation in Consumption,” Association for Consumer Research Conference, St. Louis, MO.

Zhu, Meng* and Carey Morewedge (2011),“Atypical Pasts Spur Future Consumption,” Association for Consumer Research Conference, St. Louis, MO.

Zhu, Meng* and Ajay Kalra (2011), “Resource Abundance and Conservation in Consumption,” INFORMS Marketing Science Conference, Houston, TX.

Morewedge, Carey* and Meng Zhu (2011),“Why Social Standards Potently Impact Hedonic Value,” Society for Judgment and Decision Making Conference, Seattle, WA.

Zhu, Meng* and Carey Morewedge (2010), “Social Comparison and the Construction of Hedonic Value,” Behavioral Decision Research in Management Conference, Pittsburgh, PA.

Zhu, Meng*, Joachim Vosgerau and Uri Simonsohn (2010), “The Beauty Penalty: Too Sexy for the Job?” Association for Consumer Research Conference, Jacksonville, FL.

Zhu, Meng* and Ajay Kalra (2010), “Curb Your 'Wastim',” Association for Consumer Research Conference, Jacksonville, FL.

Zhu, Meng*, Carey Morewedge, Daniel Gilbert, Kristian Myrseth, Karim Kassam and Timothy Wilson (2010), “Social Standards and the Construction of Hedonic Value,” Association for Consumer Research Conference, Jacksonville, FL.

Zhu, Meng, Joachim Vosgerau*, and Uri Simonsohn (2010), “The Beauty Penalty: Too Sexy for the Job?” Society for Judgment and Decision Making Conference, St. Louis, MO.

Zhu, Meng* and Carey Morewedge (2010), “Social Comparison and the Construction of Hedonic Value,” Society of Consumer Psychology Conference, St. Pete Beach, FL.

Zhu, Meng*, Joachim Vosgerau, and Uri Simonsohn (2010), “The Beauty Penalty: Too Sexy for the Job?” Society of Consumer Psychology Conference, St. Pete Beach, FL.

Zhu, Meng*, Darron Billeter and Jeff Inman (2009), “Can Visual Images in Advertisements Curb Consumption?” Society for Judgment and Decision Making Conference, Boston, MA.

Khan, Uzma, Meng Zhu* and Ajay Kalra (2009), “Interplay of Mindsets and Context Effects in Decision Making,” Association for Consumer Research Conference, Pittsburgh, PA.

Zhu, Meng*, Darron Billeter and Jeff Inman (2009), “Investigation of the Impact of Visual Images in Advertisements on Consumption,” Association for Consumer Research Conference, Pittsburgh, PA.

Khan, Uzma, Meng Zhu* and Ajay Kalra (2009), “The Effect of Mindsets on Common Decision Biases,” Society of Consumer Psychology Conference, San Diego, CA.

Zhu, Meng*, Darron Billeter and Jeff Inman (2009), “The Impact of Visual Images on Consumption,” Society of Consumer Psychology Conference, San Diego, CA.