I am a psychologist who studies the cognitive processes that are involved in judgment and decision making. My research examines how people assess the subjective utility of experiences in the past, present, and future, and how those assessments influence judgments and decisions. One research project, for example, showed that football fans were likely to remember the best game they ever saw and use that memory, rather than memories of more typical games, to predict their enjoyment of a game they were about to attend (Morewedge, Gilbert, & Wilson, 2005).
A second line of research examines the attribution of intentions—how we decide which entities are capable of intentional behavior, what thoughts and events were intended, and the implications of these attributions. Click here to hear a recent discussion of some of this work on bloggingheads.
