Broadly, I study the cognitive and affective processes that are involved in judgment and decision making. My research is primarily focused on the psychological processes that are involved in hedonic experiences. How people determine how pleasurable or desirable experiences were, are, or will be. And how these judgments impact their decision making and behavior. For example, one research project examined how psychological processes alone can reduce our desire to eat a food and actual consumption of that food (Morewedge, Huh, & Vosgerau, 2010). Click here to hear a discussion about this work on NPR or here for a broader discussion of this line of research on bloggingheads.
My secondary line of research examines the attribution of intentions—how we decide which entities are capable of intentional behavior, and what thoughts and events were intended. People, for example, are more likely to attribute negative events than similarly positive and neutral events to the intentions of an external agent such as another person (Morewedge, 2009). I also examine the implications of intentional attributions. One paper examined how the apparently unintended nature of dreams leads people to attribute greater meaning to dreams than to conscious thoughts that have similar content (Morewedge & Norton, 2009). Click here to hear a discussion of some of this work on bloggingheads.
Buechel, E. C., Zhang, J., Morewedge, C. K., & Vosgerau, J. (2014). More intense experiences, less intense forecasts: Why affective forecasters overweight probability specifications. Journal of Personality and Social Psychology, 106(1), 20-36.
Morewedge, C. K., Krishnamurti, T., & Ariely, D. (2014). Focused on unfairness: Alcohol intoxication increases the costly rejection of inequitable rewards. Journal of Experimental Social Psychology, 50(1), 15-20.
Morewedge, C. K. (2013). It was a most unusual time: How memory bias engenders nostalgic preferences. Journal of Behavioral Decision Making, 26(4), 319-326.
Kassam, K. S., Morewedge, C. K., Gilbert, D. T., & Wilson, T. D. (2011). Winners love winning and losers love money. Psychological Science, 22, 602-606.
Morewedge, C. K., Huh, Y. E., & Vosgerau, J. (2010). Thought for food: Imagined consumption reduces actual consumption. Science, 303, 1530-1533.
Morewedge, C. K., & Kahneman, D. (2010). Associative processes in intuitive judgment. Trends in Cognitive Sciences, 14(10), 435-440.
Morewedge, C. K., Gilbert, D. T., Myrseth, K. O. R., Kassam, K. S., & Wilson, T. D. (2010). Consuming experiences: Why affective forecasters overestimate comparative value. Journal of Experimental Social Psychology, 46(6), 986-992.
Morewedge, C. K. (2009). Negativity bias in attribution of external agency. Journal of Experimental Psychology:General, 138(4), 535-545.
Morewedge, C. K., Shu, L. L., Gilbert, D. T., & Wilson, T. D. (2009). Bad riddance or good rubbish? Ownership and not loss aversion causes the endowment effect. Journal of Experimental Social Psychology, 45, 947-951.
Morewedge, C. K., & Norton, M. I. (2009). When dreaming is believing: The (motivated) interpretation of dreams. Journal of Personality and Social Psychology, 96(2), 249-264.
Morewedge, C. K., Gilbert, D. T., & Wilson, T. D. (2005). The least likely of
times: How remembering the past biases forecasts of the future. Psychological Science, 16(8), 626-630.