Broadly, I study the cognitive and affective processes that are involved in judgment and decision making. My research is primarily focused on the psychological processes that are involved in hedonic experiences. How people determine how pleasurable or desirable experiences were, are, or will be. And how these judgments impact their decision making and behavior. For example, one research project examined how psychological processes alone can reduce our desire to eat a food (Morewedge, Huh, & Vosgerau, 2010). Click here to hear a discussion about this work on NPR or here for a summary.
My secondary line of research examines the attribution of intentions—how we decide which entities are capable of intentional behavior, and what thoughts and events were intended. People, for example, are more likely to attribute negative events than similarly positive and neutral events to the intentions of an external agent such as another person (Morewedge, 2009). I also examine the implications of intentional attributions. One paper examined how the apparently unintended nature of dreams leads people to attribute greater meaning to dreams than to conscious thoughts that had similar content (Morewedge & Norton, 2009). Click here to hear a recent discussion of some of this work on bloggingheads.