Growing up in Georgia, USA, Eden Weingart found interest in design through experimenting with animation and digital art in high school. She took a graphic arts class at her high school and helped to make posters for events such as plays and bake sales. From there, she was accepted to the design school of Carnegie Mellon University, where she was able to work and collaborate with her peers.
Her interest in motion graphics and animation resurfaced after a class with Dan Boyarski in sophomore year, when she was assigned to create a short video on the history of. Professor Boyarski had assigned Eden this specific designer due to her last name, and Eden felt inspired both by Wolfgang Weingart's unconventional type work, as well as motion as a media for communication. Her experience in this class inspired her to pursue motion graphics as a future career as her love for animation resurfaced.
Despite the heavy workload with her design classes, Eden continued to pursue her love for motion graphics, which further developed over the course of her time at Carnegie Mellon. She implemented animations in her studio work whenever she could, even as small parts in larger scale projects.
During senior year, she was able to take more courses that appealed to her interests in motion graphics. One of these included athat allowed Eden to create projects for the sake of learning the software and refine her animation techniques. Not only this, but she was able to learn new techniques that she later applied to her other design work as well.
Another formative class in her senior year was Dylan's pieces class, in which she was given freedom to frame her own project. Eden used the class to combine her interests in illustration, motion, and interactivity in order to create, a piece meant to accompany the book Catch-22 by Joseph Heller. She had taken one of her old projects from a previous class and expanded on it to create an interactive map full of different animated scenes that would provide motivation and encouragement for the user to finish the book. Eden credited her first job offer to this project, and to this day considers it the project she is most proud of that came out of her Carnegie Mellon experience.
Graduating in 2014, Eden immediately took a job as a designer for Wieden+Kennedy, where she had previously interned. She was tasked with bringing her motion design skills to the W+K Design team, and worked on an array of projects such asand the ESPN "It' s Not Crazy It' s Sports" titles. Other clients she worked with included Delta, Spotify, Lyft, and Nike. At Wieden+Kennedy, Eden connected with her design director, who helped her in discovering her own personal style. From her experiences at Wieden+Kennedy, she was able to gain more experience with working with a variety of clients while staying true to her own personal aesthetics.
She left Wieden+Kennedy in April 2017 in order to be a part of the New Design Team at the New York Times. Her responsibilities include experimenting with the presentation of the New York Times on different platforms and utilizing her motion graphics skills to improve the storytelling aspects of the brand. She occasionally createsas well and will take on other motion/animation projects on the side if she's not too busy. Eden currently works in the newsroom, a fast paced environment where she has a say in which stories are featured on outside platforms and the way they are presented. Her average day starts with attending a morning "page-one " meeting where news stories are decided on and developed. As the project she is currently working on publishes daily, she has to deal with constant deadlines with less time to iterate on different ideas. While this is a constraint, she appreciates the freedom to make important creative decisions. In the future, she hopes to branch out at the New York Times as well as work on more illustration projects.
As someone who is incredibly interested in motion graphics and animation, I find Eden's work to be extremely inspiring, especially in the ways that she was able to balance her design workload with learning new techniques and software.
I think that Eden's advice to design students is incredibly insightful, as I believe in focusing on strengths and specific interests in terms of design, but I do understand the importance of being aware of weaknesses and willing to improve on those, no matter how frustrating it may seem at first. Not only this, but it's reassuring to be told to relax, especially in such a fast-paced environment. Personally, I often struggle with finding time to relax without feeling as though I am "wasting time", which should not be the case. Taking time to relax and reflect can end up benefiting one's design process, rather than merely taking time away.
All images and responses courtesy of Eden Weingart