Kinshuk Jerath
Course Information
I am teaching the following three courses in Spring 2010. Please click on the links below to access course syllabi.Education
Research
Research Interests
Publications
- Jerath, Kinshuk, Serguei Netessine and Senthil Kumar Veeraraghavan (2009), “Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling,” Management Science, forthcoming. [Download]
- Jerath, Kinshuk and Z. John Zhang (2009), “Store-Within-a-Store,” Journal of Marketing Research, forthcoming. [Download]
- Jerath, Kinshuk, Serguei Netessine and Senthil Kumar Veeraraghavan (2009), “Selling to Strategic Customers: Opaque Selling Strategies,” in Operations Management Models with Consumer-Driven Demand (Eds: Serguei Netessine and Christopher S. Tang), Springer. [Download]
- Fader, Peter S., Bruce G.S. Hardie and Kinshuk Jerath (2007), “Estimating CLV Using Aggregated Data: The Tuscan Lifestyles Case Revisited,” Journal of Interactive Marketing, 21(3), 55-71. [Download]
- Jerath, Kinshuk and Balaji Padmanabhan (2005), “Query-Driven Conceptual Browsing: A Semi-Automated Approach for Building and Exploring Concepts on the Web,” Proceedings of WITS 2005, 117-122. [Download]
Papers under Review
- Jerath, Kinshuk, Peter S. Fader and Bruce G.S. Hardie, “New Perspectives on Customer “Death” Using a Generalization of the Pareto/NBD Model,” conditionally accepted at Marketing Science. [Download]
- Jerath, Kinshuk, Liye Ma, Young-Hoon Park and Kannan Srinivasan, “A "Position Paradox" in Sponsored Search Auctions,” under review at Management Science. [Download]
- Tansev Geylani, Kinshuk Jerath and Z. John Zhang, “The Impact of "One-Stop Shoppers" on Competitive Store Brand Strategy,” under review at Management Science. [Download]
Working Papers
- Jerath, Kinshuk, Peter S. Fader and Bruce G.S. Hardie, “Customer-Base Analysis Using Repeated Cross-Sectional Summary (RCSS) Data.” [Download Abstract]
- Jerath, Kinshuk, Stephen J. Hoch and Z. John Zhang, “The Pursuit of Retailing Dominance: Market Dominance, Channel Dominance, or Both?” under revision. [Download]
- Jerath, Kinshuk, Serguei Netessine and Z. John Zhang, “Can We All Get Along? Incentive Contracts to Bridge the Marketing and Operations Divide,” under revision. [Download]
Technical Research Notes
Grants and Honors
Last updated: November 2009.
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