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Research
Papers:
"The
Dynamic Effects of Bundling as a
Product Strategy," with Vineet Kumar
Revise
& Resubmit--Marketing Science
"Mixed Bundling in Two-Sided Markets: Theory
and
Evidence," with Yong Chao
Revise &
Resubmit--Management Science
"The
Economic Value of Celebrity Endorsement:
Tiger Woods'
Impact on Sales of Nike Golf Balls,"
with Kevin Chung and
Kannan Srinivasan, 2011 Revise
& Resubmit--Marketing Science
"Technological Tying and the Intensity of
Competition:
Empirical Analysis of the Video Game
Industry" Revise
& Resubmit--Quantitative Marketing and Economics
Research
Paper(s) in Progress:
"Do
High
Switching Cost Create Brand Loyalty? A Dynamic Structural Model of
Consumer
Purchase Behavior of Base Products and Add-ons in the Digital Camera
and Memory
Card Industry," with Xiao Liu and Boahung Sun
"The Informative and
Prestige Effects
of Celebrity Endorsements," with Kevin Chung and Kannan
Srinivasan,
2011
Working
Topics:
The
Role Channels Play in the
Diffusion of New Durables
A Model of
Asymmetric Information and
Signaling: The Role Prices Play in Product Obsolescence
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