Curriculum Vitae



Carnegie Mellon University, Pittsburgh, PA (2006- Present)

  • Ph.D. Student in Information Systems, Tepper School of Business
  • Advisor: Robert E. Kraut
Yonsei University, Seoul, Korea

  • M.A. in Cognitive Science and Management (2004-2006)
    • Major: Human Computer Interaction
  • B.S. in Electrical and Mechanical Engineering  (1999-2004)
    • Major: Computer Science and Industrial System Engineering
    • Minor: Business Administration

University of California at Berkeley, Berkeley, CA (2003)

  • Exchange Student for Summer Session
University of California at Davis , Davis, CA (2002-2003)

  • Exchange Student in Computer Engineering Department
  • Dean’s List



Research Assistant

  • HCI Lab, Yonsei University, Seoul, Korea (2004-2006)
    • Mobile TV project with Nokia
    • Online game project
    • Laddering interview project collaborating with Helsinki University in Finland
    • Worldwide mobile internet survey with USA, Japan, Hong Kong, Finland, Greece, Australia
    • Mobile business survey with Samsung, SKtelecom, LG telecom, KTF, Yahoo! Korea, etc.

Teaching Assistant

  • Carnegie Mellon University, Pittsburgh, PA
    • System Analysis Design, Spring 2007 (Undergraduate, Instructor: Sandra Slaughter)
  • Yonsei University, Seoul, Korea
    • Human Computer Interaction, Spring 2004 (Undergraduate, Instructor: Jinwoo Kim)
    • Digital Contents, Spring 2004  (Graduate, Instructor: Jinwoo Kim)
    • Introduction of HCI, Spring 2004 (Graduate, Instructor: Jinwoo Kim)


Working papers

  • Choi, B., Kraut, R., and Fichman, M. “Matching people and groups: An exploratory study of recruitment and selection in online games”
  • Choi, B., Lee, I., Lee, K., Jung, S., Park, S., and Kim, J. “Trade for Play: Impacts of Motivation on the Intention to Trade in Online Games.”
  • Lee, I., Choi, B., and Kim, J. “Visual Probing of User Experience Structure: Focusing on Mobile Data Service Users

Manuscripts under review

  • Lee, I., Kim, J., Choi, B., Hong, S.-J., Giaglis, G., and Constantiou, I.D. (2006) “The Culture of the Mobile Internet: Development of Cultural Metrics at the Individual Level in the Context of the Mobile Internet,” Submitted for 2nd Review at Information & Management.
  •  Lee, I., Lee, Y., Kim, J., Choi, B., Naruse, K., and Hong, S.-J. (2006) “A Cross-National Study on Mobile Internet Value Structure,” Submitted for Review at Journal of Technology Applications & Management.
  • Vlachos, P., Giaglis, G., Lee, I., Vrechopoulos, A., Kim, J., and Choi, B. (2006) “Investigating the Dimensionality of the Electronic Perceived Service Quality Construct in Mobile Internet Services: A Structural Equation Analysis,” Submitted for 3rd Review at Information & Management

Published Journals

  • Choi, B., Lee, I., Choi, D., and Kim, J. (2007) “Collaborate and Share: An Experimental Study of the Effects of Task and Reward Interdependencies in Online Games, CyberPsychology & Behavior, Forthcoming.
  • Lee, I., Choi, B., Kim, J., and Hong, S.-J. (2007) Culture-Technology Fit: Effects of Cultural Characteristics on the Post-Adoption of the Mobile Internet, International Journal of Electronic Commerce, Forthcoming.
  • Choi, B., Lee, I. and Kim, J. (2006) “Culturability in Mobile Data Services: A Qualitative Study of the Relationship between Cultural Characteristics and User-Experience Attributes”, International Journal of Human-Computer Interaction, 20(3), 171-206.
  • Kim, J., Lee, I., Lee, Y., Choi, B., Hong, S., Tam, K. Y., Naruse, K., and Maeda, Y. (2004) “Exploring E-Business Implications of the Mobile Internet: A Cross-National Survey in Hong Kong, Japan and Korea”, International Journal of Mobile Communications, 2(1), pp. 1-21.

Published Conferences

  • Choi, B., Lee, I., Lee, K., Jung, S., Park, S., and Kim, J. (2007). The Effects of Users’ Motivation on their Perception to Trading Systems of Digital Content Accessories: Focusing on Trading Items in Online Games, Proceedings of the 40th Hawaii International Conference on System Sciences (HICSS 2007), Big Island, Hawaii. (Best paper nominee)
  • Choi, B., Lee, I. and Kim, J. (2005) “A Qualitative Cross-National Study of Cultural Influences on Mobile Data Service Design”, In Proceedings of the 2005 ACM Conference on Human Factors in Computing Systems (CHI 2005), Portland, OR, April 2-7, pp. 661-670 
  • Lee, I., Choi, B., and Kim, J. (2005) “Cultural Fit as User's Perceptual Lens: Focusing on Mobile Internet Users' Post-Adoption Behavior”, In Proceedings of the 11th International Conference on Human-Computer Interaction, Las Vegas, NV, July 22-27
  • Lee, I., Choi, B., Kim, J., Hong, S., and Tam, K. “Cross-Cultural Comparison for Cultural Aspects of Mobile Internet: Focusing on Korea and Hong Kong”, In Proceedings of the 2004 Americas Conference on Information Systems (AMCIS 2004) New York, NY, August 6-8, pp. 432-441

Chapters in Book

  • Kim, J., Lee, I., Choi, B., Hong, S.-J., Tam, K. Y., and Naruse, K. (2006) “Towards Reliable Metrics for Cultural Aspects of Human-Computer Interaction: Focusing on the Mobile Internet in Three Asian Countries,” In D. Galletta & P. Zhang (Eds.), Human-Computer Interaction and Management Information Systems: Applications, Advances in Management Information Systems Series. Armonk, NY: M.E. Sharpe, Inc., 173-19




  • Reviewer for the Hawaii International Conference on System Sciences (HICSS)(2006)
  • Reviewer for the International Conference on Mobile Business (ICMB) (2005)



William Larimer Mellon Fellowship (2006 - Present)

  • Carnegie Mellon University, Pittsburgh, PA
Best Paper Award
  • 16th Korean Conference on  Human Computer Interaction, 2007 (in Korean)
  • 2006 Summer Workshop of Korea Game Society, 2006 (in Korean)
  • 14th Korean Conference on  Human Computer Interaction, 2005 (in Korean)

Scholarships (1999-2006)

  • Yonsei University, Seoul, Korea

Certification of Completion in Student LeadershipDevelopment (2003)

  • University of California at Davis, Davis, CA



  • Ph.D Student
  • Information Systems
  • Tepper School of Business
  • Carnegie Mellon University