school identity system I created a system to help the School of Architecture at Carnegie Mellon streamline processes while controlling its branding and identity. After creating a wordmark and a typeface and color style guide, I created easily customizable templates for forms, established a weekly newsletter for easy dissemination of information, and a yearly magazine for alumni and other stakeholders. I also spearheaded the creation of a new website for the school which uses a content management system so that faculty and staff can easily update and take ownership of content. Download Magazine 24mb PDF» Download Sample Newsletter 300kb PDF»