college marketing research
This research culminated in a set of observations meant to establish the direction of marketing for Carnegie Mellon's College of Fine Arts. My research included extensive analysis of past and present marketing efforts. Surveys and interviews with faculty, staff, students, and alumni helped me to understand decisions and perceptions of CFA marketing efforts. The deliverables of this project included a written report and a visual presentation of my research.
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Advisors: Kristin Hughes & Eric Sloss
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