Being unaware of cultural differences can have its drawbacks for professionals who work at the international level. It may mean the difference between success and failure in the workplace. One way for this to occur is for a professional to be unaware of certain customs, mores or even gestures that are valued in a culture that differs from their own. Exercise The idea of cultural competency is one that has been gaining much credence especially for those who need to engage in international business or find themselves in a profession that deals with people from other cultures. Visit the web site of the National Center for Cultural Competency and study their definition of this important concept and learn the framework that they use. Q: What are the basic values of cultural competency?