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DEFINING THE AUDIENCE AND ENVIRONMENT OF USE Who and what characterizes the target end-user? |
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| DETERMINE WHO NEEDS AND WANTS YOUR SITE | |||||||||||||
| + | institutions | ||||||||||||
| + | academics | ||||||||||||
| + | students | ||||||||||||
| + | friends | ||||||||||||
| + | publishers | ||||||||||||
| + | prospective employer | ||||||||||||
| + | level of computer experience | ||||||||||||
| + | age range, sex, ethnic group | ||||||||||||
| DETERMINE HOW THE SITE WILL BE USED | |||||||||||||
| + | at home, at work or in a cluster | ||||||||||||
| + | individual or group use (projected) | ||||||||||||
| + | occasional or frequent use | ||||||||||||
| DETERMINE THE ENVIRONMENT OF USE | |||||||||||||
| + | noisy or quiet | ||||||||||||
| + | bright or dark | ||||||||||||
| + | unpredictable (portable computer) | ||||||||||||
| DETERMINE THE EQUIPMENT | |||||||||||||
| + | MAC, PC, UNIX, LINUX users | ||||||||||||
| + | high-end or low-end computers | ||||||||||||
| + | Netscape or IE users | ||||||||||||
| + | high- or low-bandwidth users | ||||||||||||
| + | high- or low-resolution and color display capabilities | ||||||||||||
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USING THE INFORMATION The answers to the preceding questions will inform you how to represent and develop those elements that your site will / should include. For example, older audiences might require larger type, cluster environments may prohibit sound, and modem users may not be able to download and enjoy large files (images, sound or video). The what of your site -- the specific content of your site -- will be determined in the next step on content brainstorming. |
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